Social Media Stat #1: Did you know that 45.3% of respondents from the United States do not use the social media platform Facebook?
Facebook remains one of the most popular and effective social media platforms for residential builders, yet 43.7% of respondents are still not taking advantage of this powerful medium.
Social Media Stat #2: Did you know that 51.6% of respondents from Canada do not use the social media platform Instagram?
Professional builders understand the importance of utilizing social media activities in order to stimulate organic interest in their building company.
Social Media Stat #3: Out of the 5 countries surveyed in the survey, the majority of respondents who utilized the social media platform YouTube, resided in the United States.
There is a growing awareness of residential builders starting to experience success in delivering video content, yet YouTube is still rarely used with an overwhelming 90.4% of respondents stating that they never make regular posts on the platform.